Re-imagining the event flyer
Candys Apartment, a night club based in Kings Cross Sydney approached us in March of 2019 seeking to reinvigorate their online presence. Presented here are highlight works produced for the project, each a concerted effort to elevate the event flyer into a headline piece of visual candy poised to turn heads and open eyes.
Candys Apartment sought to move away from its current model of weekly shows typically featuring a primary headliner to internally branded events themed around specific genres of dance music in the second half of 2019. We collaborated closely with their Events Management team to launch 3 recurring themed nights – namely: Kickons, House Heaters and Reunions.
The open-ended task of returning Candys to the forefront of the nighttime scene in Sydney opened us up to total creative freedom – allowing for enthusiastic experimentation with different design motifs and visual ideas that piqued our interest to further develop our creative wheelhouse. Our unique take on the event flyer is the cumulative effort of this experimental approach and our childlike curiosity towards constantly exploring new avenues in design. With this approach, Candys has been able to reinvigorate its identity as a forward thinking venue that continues to showcase ideas ahead of the curve.