LTB is a bass orientated DJ/Producer from Sydney who has a select range of releases to his name, he maintained a strong presence during the lockouts that heavily affected the music industry in Sydney.
Following a period of self-reflection LTB decided to re-brand to reinvigorate his market. He had lapsed his output so his fans were no longer engaged. He lacked any real residencies beyond Candys Apartment and had less regular performances than he would have liked.
A Way Forward
During an initial consultation with Convaim we discovered that he had a strong affinity towards anaglyph 3D effects. We established a strong branding profile of custom 3D glasses for his press shots and identity along with a definitive Red/Blue theme to his content. Simple branding solutions were launched such as 🔵🔴 emojis in his copy and a new username of LTB3D with accompanying hashtag. These actions were combined with splashes of humourous content to engage the youth demographic.
The combined efforts of branding and a regulated social media advertising campaign based on dynamic posts resulted in an uptake in performances and social media presence. This was achieved while only posting 1-2 times a week on Facebook and Instagram.